Who Can Enter
The Lantern Awards of Texas competition is open to all marketers and producers of business-to-business communications for industry or professional audiences, including shareholder communications. This also includes non-profit fundraising directed toward corporate donors. BMA members and non-members alike are eligible to enter the competition.
What to Enter
Business-to-Business marketing materials created by individuals or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Any business-to-consumer entries will automatically be disqualified without refund. See "Rules for Entry" below for more details.
How to Enter
FIRST TIME USERS: All BMA members and non-members must CLICK HERE FIRST to set up an account profile. Once your account has been set up, SIGN IN at any time to create and update your entries.
View a list of categories here.
Cost to Enter
Entry fees are per entry per category.
| BMA Chapter Members | BMA Chapter Non-Members | |||||
|---|---|---|---|---|---|---|
| 1st Entry | 2nd-10th Entry | 11th Plus | 1st Entry | 2nd-10th Entry | 11th Plus | |
| For Entries Delivered by 4:00 pm Sept 30 | $125 | $75 each | $65 each | $150 | $100 each | $75 each |
| For Entries Delivered between Oct 1 and Oct 7 | $175 | $100 each | $90 each | $200 | $125 each | $100 each |
All ENTRIES MUST BE COMPLETED, DELIVERED AND PAID FOR BY 4:00 PM ON OCTOBER 7, 2010.
Where to Enter
Delivery for all mounted entries should be no earlier than September 16 and from 8:00 am
to 5:00 pm, Monday through Friday only. If you need more time, BMA Houston will
accept entries from October 1 to October 7 for an additional fee. No entries will
be accepted or judged if delivered after 4:00 pm Thursday, October 7.
Advent, Inc.
8708 West Little York, Suite 100
Houston, TX 77040
ATTN: BMA Lantern Awards
Rules for Entry
- All entries must have been produced in the U.S. between 09/01/2009 and 08/31/2010.
- Entries are limited to business-to-business communications. No consumer marketing materials will be accepted. Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
- Entries that have previously won a Lantern Award or Award of Excellence are ineligible.
- Entries must have been produced in Texas or for use by a Texas company.
- All entry forms must be filled out and submitted through the website. See Entries.
- For each entry, clearly indicate the category in which you want your work to compete.
- Each entry must include a statement of objectives, strategy, target audience and results of the entry.
- Entries may be submitted to more than one award category.
- Entry fees are calculated based on the number of entries and the number of categories into which they are entered. (i.e., a single entry submitted to two categories will incur two entry fees.)
- Each entry must include:
- Video file(s) or web link(s) which illustrates why the entry should win in that award category, if the entry falls within Category A-C.
- Board(s) with the entry mounted and displayed per regulations, if the entry falls within Category D-R.
- Best of Show Award winners are requested to attend the awards ceremony for recognition.
How is your Entry Judged?
A panel of three recognized business-to-business marketing professionals will review each entry.
They are instructed to consider the "AIDA" principles when reviewing entries - how well they believe each entry would generate Attention, Interest, Desire and Action from a targeted business audience.
Thoroughly completing all of the criteria is the best way to help the judges properly score your entry.
For best results, be brief but as descriptive as possible. See our Tips for Success
Questions
For submission questions: Cassandra Klekar,
832.314.5846; Myla Dixon,
281.795.7830 or Stephanie Robertson,
713.562.2095
For invoicing or Gala registration questions: Linda Ives,
713.723.1325
