All marketers and producers of B2B communications for industry or professional audiences, including shareholder communications, within the state of Texas are eligible to enter the Lantern Awards of Texas competition. This also includes non-profit fundraising directed toward corporate donors as well as BMA members and non-members alike. Entered materials must have been produced, distributed and implemented in the United States between September 1, 2010, and August 31, 2011, and must not have been entered in any previous Lantern Awards of Texas competition.
- Entries are limited to business-to-business communications. No consumer marketing materials will be accepted.
- All entries must have been produced in the U.S. between 09/01/2010 and 08/31/2011.
- Entries that have previously won a Lantern Award or Award of Excellence are ineligible.
- Entries must have been produced in Texas or for use by a Texas company.
- All entry forms must be filled out and submitted through the website. See Entries.
- For each entry, clearly indicate the category in which you want your work to compete.
- Each entry must include a statement of objectives, strategy, target audience and results of the entry.
- Entries may be submitted to more than one award category.
- Entry fees are calculated based on the number of entries and the number of categories into which they are entered. (i.e., a single entry submitted to two categories will incur two entry fees.)
- Each entry must include:
- Video file(s) or web link(s) which illustrates why the entry should win in that award category, if the entry falls within Category A-D.
- Board(s) with the entry mounted and displayed per regulations, if the entry falls within Category E-R.
- Best of Show Award winners are requested to attend the awards ceremony for recognition.
Review all of the categories to determine how to best enter your work. All entries should have been created for a targeted business audience. Entries may be submitted to more than one category. Individual campaign components can be entered as single elements and as a group in a campaign category.
Entry Fees are per Award Category Entered. The first entry is always $125 for BMA members and $150 for nonmembers. A discount of $50 is applied to the second through the tenth entry and an additional $10 discount is applied to the eleventh entry on. See table for details.
| BMA Chapter Members | BMA Chapter Non-Members | ||||
|---|---|---|---|---|---|
| 1st Entry | 2nd-10th Entry | 11th Plus | 1st Entry | 2nd-10th Entry | 11th Plus |
| $125 | $75 each | $65 each | $150 | $100 each | $75 each |
Each entry is limited to four boards - if more than four boards are submitted, a charge of $25 will be added to the total entry fee. All payments should be made online with the entry form submissions. All entries are due by 4:00 p.m. Thursday, September 22.
Attn: Lantern Awards
To Be Determined
Contact the Lantern Awards of Texas Committee with any questions.
Judging
A panel of at least three recognized B2B marketing professionals reviews each entry. The judges are instructed to consider the AIDA principles when reviewing entries - how well they believe each entry would generate Attention, Interest, Desire and Action from a targeted business audience.
- Visual impact to grab the (A)TTENTION of the target audience
- Execution of that impact to generate (I)NTEREST
- Level of (D)ESIRE the proposition stirs
- Effectiveness of the Marketing piece to cause the audience to take an (A)CTION
Thoroughly completing all of the criteria is the best way to help the judges properly score your entry. For best results, be brief but as descriptive as possible.
Choosing a Category
Download full category list or view the category list online.
