Entry Rules

All entries must have been produced between September 1, 2008 and August 31, 2009.

• Entries are limited to business-to-business communications. Consumer marketing materials will be disqualified.- Entries that have been entered in previous Lantern Awards of Texas competitions are ineligible.
• Entries must have been produced in Texas or used by a Texas company.
• All entries must be submitted through the BMA-Houston Online Entry Submittal System .
• For each entry, clearly indicate the category in which you want your work to compete.
• Each entry must include a statement of objectives, strategy, target audience and results of the entry. Results are heavily looked at in judging.
• Entries may be submitted in more than one award category.
• Entry fees are calculated based on the number of entries and the number of categories into which they are entered (i.e., one entry submitted into two categories = two entry fees).
• Online entries must include one of more of the following:
  • One or more PDF files that illustrate why the entry should win in the award category.
  • One or more web links with a statement of how the link illustrates why the entry should win in the award category.
• Mounted entries must be on an 18x24-inch or 24x36-inch board with forms attached.
• Disqualified entries forfeit their entry fee.

Judging

A panel of three recognized business-to-business marketing professionals are selected to review each entry. They are instructed to consider the "AIDA" principles when reviewing entries - how well they believe each entry would generate Awareness, Interest, Desire and Action from a targeted business audience. It is very important to include target market information with all entries.

For best results, please ensure the information on the entry form accurately and adequately describes the intended audience, the desired response and the results obtained for each entry. Be sure to "tell the story" of your entry.