Entry Form Login
Rules
Entry Fees
How Entries Are Judged
Choosing a Category
Rules
All marketers and producers of B2B communications for industry or professional audiences, including shareholder communications, within the state of Texas are eligible to enter the Lantern Awards of Texas competition. This also includes non-profit fundraising directed toward corporate donors as well as BMA members and non-members alike.
- Entries are limited to business-to-business communications. No consumer marketing materials will be accepted. For a definition of business-to-business, see FAQ number 24.
- All entries must have been produced, distributed and implemented in the U.S. between September 1, 2010, and August 31, 2011.
- Entries that have been entered into past Lantern Awards of Texas competitions are ineligible.
- Entries that have previously won a Lantern Award or Award of Excellence are ineligible.
- All entry forms must be filled out and submitted through the website. Go to ENTRY FORM.
- For each entry, clearly indicate the category in which you want your work to compete.
- Entries may be submitted to more than one award category - individual campaign components can be entered as single elements as well as a group in a campaign category.
- Entry fees are calculated based on the number of entries and the number of categories into which they are entered (i.e., a single entry submitted to two categories will incur two entry fees).
- Each entry must include:
- Video file(s) or web link(s) which illustrates why the entry should win in that award category, if the entry falls within Category A-D.
- Board(s) with the entry mounted and displayed per regulations, if the entry falls within Category E-R.
- All award winners are requested to attend the awards ceremony for recognition.
Review all of the categories to determine how to best enter your work.
Entry Fees
Entry fees apply to each entry per award category.
| BMA Chapter Members | BMA Chapter Non-Members | ||||
|---|---|---|---|---|---|
| Single Entry | Up to 10 Entries | 11 Entries or More | Single Entry | Up to 10 Entries | 11 Entries or More |
| $125 | $100 each | $90 each | $150 | $125 each | $100 each |
Each entry is limited to four boards - if more than four boards are submitted, a charge of $25 will be added to the total entry fee. All payments should be made online with the entry form submissions. All entries are due by 4:00 p.m. Thursday, September 29.
Attn: Lantern Awards
Skyline Displays of Houston
7885 Northcourt Road, Suite 100
Houston, Texas 77040
Contact the Lantern Awards of Texas Committee with any questions.
How Entries Are Judged
A panel of at least three recognized B2B marketing professionals reviews each entry. The judges are instructed to consider the AIDA principles when reviewing entries - how well they believe each entry would generate Attention, Interest, Desire and Action from a targeted business audience.
- Visual impact to grab the (A)TTENTION of the target audience - 25 points
- Execution of that impact to generate (I)NTEREST - 25 points
- Level of (D)ESIRE the proposition stirs - 25 points
- Effectiveness of the marketing piece to cause the audience to take an (A)CTION - 25 points
The scores from all judges are combined and averaged for one total score per entry. That entry score determines whether a Lantern Award, Award of Excellence or no award is granted. Thoroughly completing all of the criteria is the best way to help the judges properly score your entry. For best results, be brief but as descriptive as possible.
Choosing a Category
Download the Call for Entries Poster
Download a List of the Categories Only
View Categories Online
