Category A: INTERACTIVE/MULTIMEDIA PRESENTATION

Presentations created for sales, marketing, public relations or product demonstration.
A1. 3 - D Animations
A2. Motion Graphics - text, design or photography in motion
A3. Interactive Presentations - multimedia presentations, PowerPoint presentations, etc.
A4. Interactive Trade Show, Exhibit or Special Event
A5. Videos

Category B: ONLINE and SOCIAL MEDIA

Communication materials targeting business audiences posted to the Internet, intranet or sent online via e - mail.
B1. Website(s) - Budget under $24,999 (judging online; include password if required)
B2. Website(s) - Budget over $25,000 (judging online; include password if required)
B3. Online Advertising - Single banners, buttons, pop - ups and campaigns
B4. Online Newsletter - Internal or external
B5. E - mail Campaign
B6. Social Media Marketing Campaign - Blogging, Twitter, Facebook, etc.
B7. Webinar - Educational or sales web presentation

Category C: BROADCAST MEDIA – TV/RADIO

Television and radio communications targeting business audiences.
C1. TV Commercial - Single/Campaign
C2. Radio Commercial - Single/Campaign

Category D: NEWSLETTERS

Communication materials distributed via print (less than 16 pages).
D1. Internal Audiences - Print (submit two or three issues)
D2. External Audiences - Print (submit two or three issues)

Category E: MAGAZINES

Communication materials distributed via print only (16 pages or more).
E1. Internal Audiences (submit two or three issues)
E2. External Audiences (submit two or three issues)
E3. Custom Publishing - Single - edition magazine supplements

Category F: OUTDOOR and TRANSIT

Billboard, transit and fleet communications targeting business audiences.
F1. Billboard, poster or bulletin - Single/Campaign
F2. Mass Transit Campaign
F3. Vehicle Graphics (fleet design)

Category G: ANNUAL REPORT

Communications targeting business audiences, including corporate donors, boards of directors, shareholders, etc.
G1. Annual Report - Public company
G2. Annual Report - Non - profit company

Category H: CORPORATE or PRODUCT IDENTITY

Designs and examples of materials for business - to - business audiences
H1. Logos and Stationery Packages (include rationale on entry form)
H2. Packaging Design (include rationale on entry form)
H3. Branding or Re - branding Campaign
H4. Graphics Standards Manual (submit DVD or binder with board)

Category I: GRAPHICS

Individual pieces or components of larger works targeting business audiences.
I1. Photography (single or series, include rationale on entry form)
I2. Illustration (single or series, include rationale on entry form) - hand drawn or computer generated art.
I3. Magazine or Publication Cover (single or series)

Category J: TRADE SHOWS, EXHIBITS and SPECIAL EVENTS

Customer - focused events. Include photos, floor plans and related materials specific to business - to - business target markets.
J1. Tabletop or Poster Display, Kiosk Display and Models
J2. Back Wall Exhibit (any size)
J3. Small Exhibit (peninsula or island under 500 square feet)
J4. Large Exhibit (peninsula or island over 500 square feet)
J5. Trade Show Campaign (total campaign with exhibit, include rationale on entry form)
J6. Fixed Installations (examples include: lobbies, airports, etc.)
J7. Themed Special Event (include rationale on entry form)

Category K: PUBLIC RELATIONS

Ongoing and new audience PR including recruitment. Include a package suitable for judging (generally a binder) with display board.
K1. Total PR Program - Internal integrated effort reaching ongoing audiences
K2. Total PR Program - External integrated effort reaching ongoing audiences
K3. Total PR Program Non - Profit - Integrated effort targeted toward business sponsorships, Board of Directors, etc.

Category L: SALES LITERATURE

Product or service oriented literature targeting business audiences. Include sample copies.
L1. Capabilities or Facilities Brochure
L2. Sales Brochure
L3. Product Catalog
L4. Technical Literature Series
L5. Dealer/Distribution Sales Package/Media Kit

Category M: PROMOTIONAL MATERIALS

Promotional materials used to reach business audiences. Use photos of dimensional items on entry board and include a sample.
M1. Rep/Dealer/Distributor Demo or Promo Display
M2. Specialty Item - Budget less than $20/item
M3. Specialty Item - Budget more than $20/item

Category N: DIRECT MAIL

Direct mailings used to reach business audiences. Use photos of dimensional items on entry board and include a sample.
N1. Printed Mailing(s)
N2. Dimensional Object Mailing(s)

Category O: SPACE ADVERTISING

Individual or multiple advertisements targeting business audiences.
O1. Single Space
O2. Campaign under $49,999
O3. Campaign over $50,000

Category P: TOTAL COMMUNICATIONS PROGRAM

Marketing programs using multiple tactics - advertising, public relations, web/online, event, direct, etc. - within an integrated strategy.
P1. Budget under $99,000
P2. Budget from $100,000 to $199,000
P3. Budget over $200,000

Category Q: MARKETING RESEARCH

Research projects targeting business audiences.
Q1. Qualitative Research Project
Q2. Quantitative Research Project

Category R: LAGNIAPPE

Don't feel your work fits into any of the categories above? We added this category just for you!

SPECIAL AWARDS

These awards are selected from individual category Lantern Award winners, either by the Judges or Gala Attendees.

• Rookie of the Year (first - time entrant)
• Agency of the Year
• People's Choice (selected by Gala attendees)
• Best of Non - Profit
• Best of Show (selected by judges from overall Lantern Award winners)

Best of Show award winner continues on to compete in BMA National's B2 Awards, courtesy of BMA Houston.