2010 Awards | 2009 Winners | 2008 Winners

INTERACTIVE/MULTIMEDIA PRESENTATION: Presentations created for sales, marketing, public relations or product demonstration.

1. Internal Presentation – Single or multiple segments, any length
   Award of Excellence
   BJ Services
2. External Presentation/Sales Presentation – Single or multiple segments, any length
   Lantern Award: VT2 Studios
   
   
   Awards of Excellence
   BrightBox
   BJ Services
   Advent
   Baker Hughes
   Axiom
   CB&I/epic software
   Schlumberger
   2020 Exhibits

ONLINE and SOCIAL MEDIA: Communication materials targeting business audiences posted to the Internet, intranet or sent online via email.

3. Website(s) – Budget under $24,999 (Judging online; include password if required)
   Lantern Award: Barrett – Wehlmann
   
   
   Awards of Excellence
   Pennebaker FifthRing
   Parker:Hayden Advertising + Design
   Axiom
   InterMoor/Foster Marketing Communications
   Unleaded Communications
   2020 Exhibits
   Hart Energy Publishing
   Administaff
4. Website(s) – Budget over $25,000 (Judging online; include password if required)
   Lantern Award: BrandExtract
   
   
   Awards of Excellence
   BrandExtract
   Axiom
5. Website(s) Most Improved – Budget under $24,999 (Judging online; include password if required and must have the old and new site for comparison)
   Lantern Award: Hart Energy Publishing
   
   
   Awards of Excellence
   Axiom
   Barrett – Wehlmann
6. Website(s) Most Improved – Budget over $25,000 (Judging online; include password if required and must have the old and new site for comparison)
   Lantern Award: Axiom
   
   
   Awards of Excellence
   NATCO
   Savage/Noble Energy
7. Online Advertising – Single banners, buttons or pop – ups
   Lantern Award: Parker:Hayden Advertising + Design
   
8. Online Advertising – Campaign, including relevant social networking
   Lantern Award: Parker:Hayden Advertising + Design
   
   
   Award of Excellence
   Axiom
9. Online Newsletter – Internal or External
   Award of Excellence
   Tesco Corporation
10. E – mail Campaign
    Lantern Award: Parker:Hayden Advertising + Design
    
    
    Award of Excellence
    DMN3

BROADCAST MEDIA – TV/RADIO: Television and radio communications targeting business audiences

18. Radio Commercial – Campaign
    Lantern Award: Administaff
    

NEWSLETTERS: Communication materials distributed via print (less than 16 pages).

19. Internal Audiences – Print (submit two or three issues)
    Lantern Award: Tesco Corporation
    
    
    Awards of Excellence
    Pennebaker FifthRing
    BrandExtract
20. External Audiences – Print (submit two or three issues)
    Lantern Award: Tesco Corporation
    

MAGAZINES: Communication materials distributed via print only (16 pages or more).

21. Internal Audiences (submit two or three issues)
    Lantern Award: Savage/Pride International
    
    
    Awards of Excellence
    BJ Services
    J. Ray McDermott
22. External Audiences (submit two or three issues)
    Lantern Award: Baker Hughes
    
    
    Awards of Excellence
    Gilbreath Communications, Inc.
    J. Ray McDermott
    Hart Energy Publishing
23. Custom Publishing – Single – edition magazine supplements
    Lantern Award: Administaff
    
    
    Award of Excellence
    Hart Energy Publishing

OUTDOOR and TRANSIT: Billboard, transit and fleet communications targeting business audiences.

25. Outdoor or Transit Campaign
    Award of Excellence
    Tesco Corporation

ANNUAL REPORT: Communications targeting business audiences, including corporate donors, boards of directors, shareholders, etc.

27. Annual Report – Public Company
    Lantern Award: Barrett – Wehlmann
    
    
    Awards of Excellence
    CB&I/Herring Design
    Weatherford/Herring Design
    CROXSON Design
    Axiom
28. Annual Report – Non – profit Company
    Lantern Award: CMS/Creative Marketing Services
    
    
    Award of Excellence
    Gilbreath Communications, Inc.

CORPORATE or PRODUCT IDENTITY: Designs and examples of materials for business – to – business audiences

29. Logos and Stationery Packages (include rationale on entry form)
    Lantern Award: CROXSON Design
    
    
    Awards of Excellence
    CROXSON Design
    BrandExtract
    Unleaded Communications
30. Packaging Design (include rationale on entry form)
    Award of Excellence – Baker Hughes
31. Branding or Re – branding Campaign
    Lantern Award: BrandExtract
    
    
    Awards of Excellence
    BrightBox
    Pennebaker FifthRing
    BrandExtract
    Parker:Hayden Advertising + Design
    Unleaded Communications
    Axiom
32. Graphics Standards Manual (submit DVD or binder)
    Lantern Award: Axiom
    
    
    Award of Excellence
    Parker:Hayden Advertising + Design

GRAPHICS: Individual pieces or components of larger works targeting business audiences.

33. Photography (single or series, include rationale on entry form)
    Lantern Award: Barchfeld Imaging
    
    
    Award of Excellence
    Barchfeld Imaging
34. Illustration (single or series, include rationale on entry form)
    Lantern Award: Unleaded Communications
    
    
    Award of Excellence
    Cameron
35. Magazine or Publication Cover (single or series)
    Lantern Award: Society of Petroleum Engineers
    

TRADE SHOWS, EXHIBITS and SPECIAL EVENTS: Customer – focused events. Include photos, floor plans and related materials specific to business – to – business target markets.

36. Tabletop or Poster Display
    Lantern Award: Cameron
    
37. Back Wall Exhibit (any size)
    Lantern Award: 2020 Exhibits
    
38. Small Exhibit (peninsula or island under 500 sq ft)
    Lantern Award: Advent
    
    
    Awards of Excellence
    BJ Services
    Excalibur Exhibits
    Axiom
39. Large Exhibit (peninsula or island over 500 sq ft)
    Lantern Award: 2020 Exhibits
    
    
    Awards of Excellence
    Excalibur Exhibits
    2020 Exhibits
40. Trade Show Campaign (total campaign with exhibit, include rationale on entry form)
    Lantern Award: BJ Services
    
    
    Awards of Excellence
    Weatherford International
    Schlumberger
41. Fixed Installations (examples include: lobbies, airports, etc.)
    Lantern Award: 2020 Exhibits
    
    
    Award of Excellence
    2020 Exhibits
42. Themed Special Event (include rationale on entry form)
    Lantern Award: S.O. Creative
    
    
    Awards of Excellence
    VT2 Studios
    Gilbreath Communications, Inc.
    Cameron
    Schlumberger

PUBLIC RELATIONS: Ongoing and new audience PR including recruitment. Package suitable for judging (generally a binder).

43. Total PR Program – Integrated effort reaching ongoing audiences
    Lantern Award: Parker:Hayden Advertising + Design
    

SALES LITERATURE: Product or service oriented literature targeting business audiences. Include sample copies of material for business audiences.

45. Capabilities or Facilities Brochure
    Lantern Award: CROXSON Design
    
    
    Awards of Excellence
    BrightBox
    Foster Marketing/BJ Services
    BBR Creative
    NATCO
    Superior Energy Services/Foster Marketing Communications
    Unleaded Communications
    Axiom
    PrintMailers, Inc
46. Sales Brochure
    Lantern Award: BrandExtract
    
    
    Awards of Excellence
    Baker Hughes
    Weatherford International
    Axiom/Cameron
47. Product Catalog
    Lantern Award: Schlumberger
    
    
    Award of Excellence
    Barrett – Wehlmann
48. Technical Literature Series
    Lantern Award: Schlumberger
    
    
    Awards of Excellence
    Baker Hughes
    Weatherford International
    BJ Services/Foster Marketing Communications
    Unleaded Communications
49. Dealer/Distribution Sales Package/Media Kit
    Lantern Award: BrandExtract
    
    
    Award of Excellence
    The American Oil & Gas Reporter

PROMOTIONAL MATERIALS: Promotional materials used to reach business audiences. Use photos of dimensional items on entry board and include a sample.

51. Specialty Item – Budget less than $20/item
    Lantern Award: Axiom
    
    
    Awards of Excellence
    Cameron
    Schlumberger
    Axiom

DIRECT MAIL: Direct mailings used to reach business audiences. Use photos of dimensional items on entry board and include a sample.

53. Printed Mailing(s)
    Lantern Award: Cameron
    
    
    Awards of Excellence
    Administaff
54. Dimensional Object Mailing(s)
    Lantern Award: Barrett – Wehlmann
    
    
    Awards of Excellence
    Foster Marketing Communications
    Administaff

SPACE ADVERTISING – SINGLE ADS: Individual advertisements targeting business audiences.

56. Fractional Page – 4 – color
    Lantern Award: DMN3
    
57. Full Page – B/W or 2 – color
    Award of Excellence
    Administaff
58. Full Page – 3 – or 4 – color
    Lantern Award: Administaff
    
    
    Awards of Excellence
    BrightBox
    STANANDLOU Marketing and Advertising
    Barrett – Wehlmann
    Shable & Associates
    TAM International/Foster Marketing Communications
    Schlumberger
    Axiom
    Axiom/Cameron
59. Two – Page Spread or Larger – B/W, 2 – or 4 – color
    Lantern Award: Axiom
    
    
    Award of Excellence
    Baker Hughes

SPACE ADVERTISING – CAMPAIGNS: Multiple advertisements targeting business audiences. Indicate whether space or recruitment space advertising on entry form.

61. Full Page or Larger – 4 – color, Budget under $100K
    Lantern Award: CS Creative/CARBO
    
    
    Awards of Excellence
    Barrett – Wehlmann
    Axiom
    STANANDLOU Marketing and Advertising
62. Full Page or Larger – 4 – color, Budget over $100K
    Lantern Award: Schlumberger
    
    
    Award of Excellence
    BJ Services/Foster Marketing Communications

TOTAL COMMUNICATIONS PROGRAM: Marketing programs using multiple tactics – advertising, public relations, web/online, event, direct, etc. – within an integrated strategy.

65. Budget under $300,000
    Lantern Award: CS Creative/CARBO
    
    
    Awards of Excellence
    BBR Creative
    Unleaded Communications
    Weatherford International Ltd.
    Schlumberger
    Axiom
66. Budget over $300,000
    Lantern Award: Schlumberger
    

MARKETING RESEARCH: Research projects targeting business audiences.

67. Qualitative Research Project
    Lantern Award: Weatherford International
    
    
    Award of Excellence
    Tesco Corporation

SPECIAL AWARDS: Judges or gala attendees select these awards from individual category Lantern Award winners.

• Rookie of the Year (First – time Lantern Award winning entrants)
  Parker:Hayden Advertising + Design
• Best of Non – Profit (Lantern Award winning non – profit entrants)
  CMS/Creative Marketing Services
  
• Agency of the Year (Lantern Award winning agency entrants)
  CROXSON Design
  
• Best of Show (Selected by judges from overall Lantern Award winners)
  CS Creative/CARBO
  
• People's Choice (Selected by attendees at the awards gala) – 2020 Exhibits