2008 Lanern Awards

2008 Gallery

Winners' Circle

INTERACTIVE/MULTIMEDIA PRESENTATION: Presentations created for sales, marketing, public relations or product demonstration.

  1. Internal Presentation (CD/DVD) Single or multiple segments, any length
    Lantern Award– McDermott International
  2. External Presentation/Sales Presentation (CD/DVD) Single or multiple segments, any length
    Lantern Award: Axiom
    Awards of Excellence
    J. Ray McDermott
    Axiom
    Axiom/Paradigm
    Axiom/Cameron AdWorks
    Stonehenge Productions

    Best of Texas
    Axiom

ONLINE MEDIA: Communication materials targeting business audiences posted to the Internet, intranet or sent online via e–mail.

  1. Web Site(s)- Budget under $24,999
    Lantern Award: OPE, Inc./Teton Communications
    Awards of Excellence
    BrightBox/Tejas
    The American Oil & Gas Reporter
    Intl. Association of Drilling Contractors
    Barrett–Wehlmann
    Origin
  2. Web Site(s)- Budget over $25,000
    Lantern Award: Paradigm
    Awards of Excellence
    Savage
    BrandExtract
    BrandExtract
    Axiom

    Rookie of the Year
    Paradigm
  3. Online Advertising – Single banners, buttons or pop–ups
    Lantern Award: Tesco Corporation
    Awards of Excellence
    Hart Energy Publishing
    Axiom
  4. Online Advertising – Campaign
    Lantern Award: Axiom
    Awards of Excellence
    Tesco Corporation
    Axiom
  5. E–mail Campaign
    Lantern Award: Hart Energy Publishing
    Awards of Excellence
    Halliburton Communications
  6. Web Site(s) Most Improved – Budget under $24,999
    Lantern Award: DMN3/East Harris County Manufacturer's Assn.
    Awards of Excellence
    Unleaded Communications

ONLINE SOCIAL MEDIA: Web–based networks enabling like–minded individuals to interact and form groups.

  1. Blogging
    Awards of Excellence
    Hart Energy Publishing

NEWSLETTERS: Communication materials distributed via print (less than 16 pages) or online.

  1. Internal Audiences- Print
    Lantern Award: Helix Energy Solutions
    Awards of Excellence
    Unleaded Communications
  2. External Audiences- Print
    Lantern Award: PULSE/Teton Communications
    Awards of Excellence
    Tesco Corporation
  3. Online - Internal or External
    Lantern Award: PULSE/Teton Communications
    Awards of Excellence
    Paradigm
    Hart Energy Publishing

MAGAZINES: Communication materials distributed via print only (16 pages or more).

  1. Internal Audiences
    Lantern Award: Baker Oil Tools
    Awards of Excellence
    Baker Oil Tools
  2. External Audiences
    Lantern Award: Weatherford International
    Awards of Excellence
    J. Ray McDermott
    Hart's E&P Magazine
  3. Custom Publishing- Single–edition magazine supplements
    Lantern Award: Baker Hughes Incorporated
    Awards of Excellence
    Oil and Gas Investor – Hart Energy Publishing

OUTDOOR and TRANSIT: Billboard, transit and fleet communications targeting business audiences.

  1. Outdoor or Transit Campaign
    Lantern Award: BJ Services Company
    Awards of Excellence
    Piland Design/Marshall Pengra Advertising

BROADCAST MEDIA - RADIO: Radio communications targeting business audiences.

  1. Radio Commercial- Campaign (CD)
    Lantern Award: Pixel Creative Group

ANNUAL REPORT: Communications targeting business audiences, including corporate donors, boards of directors, shareholders, etc.

  1. Annual Report- Public Company
    Lantern Award: Origin
    Awards of Excellence
    Barrett-Wehlmann
    Savage
    Croxson Design
    Origin
    Axiom
  2. Annual Report - Non-profit Company or Organization
    Lantern Award: Gilbreath Communications, Inc.

CORPORATE or PRODUCT IDENTITY: Communications targeting business audiences, including corporate donors, boards of directors, shareholders, etc.

  1. Logos and Stationery Packages
    Lantern Award: Pixel Creative Group
    Awards of Excellence
    Pixel Creative Group
    BJ Services Company
    BrandExtract
  2. Packaging Design
    Awards of Excellence
    Gulf Publishing Company's GPC Books
  3. Branding or Re-branding Campaign
    Lantern Award: Unleaded Communications
    Awards of Excellence
    Unleaded Communications
    Croxson Design
    BrandExtract
    BrandExtract
    Axiom
    Best of Houston
    Unleaded Communications

GRAPHICS: Individual pieces or components of larger works targeting business audiences.

  1. Photography
    Awards of Excellence
    Cameron AdWorks
  2. Illustration
    Lantern Award: Cameron AdWorks
    Awards of Excellence
    Cameron AdWorks
    IMMIX Productions, Inc.
  3. Magazine or Publication Cover
    Lantern Award: J. Ray McDermott
    Awards of Excellence
    Oil and Gas Investor Mag.-Hart Energy Pub.
  4. Animation
    Lantern Award: Axiom/Cameron Ad Works
    Awards of Excellence
    Cameron Marketing Support Services
    Axiom
    Stonehenge Productions

TRADE SHOWS, EXHIBITS and SPECIAL EVENTS: Customer-focused events. Include photos, floor plans and related materials specific to business-to-business target markets.

  1. Tabletop or Poster Display
    Lantern Award: Cameron Technical Publications
  2. Back Wall Exhibit (Any size)
    Awards of Excellence
    Shable & Associates
  3. Small Exhibit (Peninsula or island under 500 s.f.)
    Lantern Award: BJ Services Company
    Awards of Excellence
    BJ Services Company
  4. Large Exhibit (Peninsula or island over 500 s.f.)
    Lantern Award: Weatherford International
    Awards of Excellence
    Advent
    2020 Exhibits
  5. Trade Show Campaign
    Lantern Award: J. Ray McDermott
    Awards of Excellence
    Advent
    BJ Services Company
  6. Fixed Installations
    Lantern Award: 2020 Exhibits
  7. Themed Special Event
    Lantern Award: Cameron AdWorks/Sullivan Group
    Awards of Excellence
    Hart Energy Publishing/Spindletop Charities Inc.
    Hart Energy Publishing
    Administaff

    Best of Show
    Cameron AdWorks/Sullivan Group

PUBLIC RELATIONS: Ongoing and new audience PR including recruitment. Package suitable for judging.

  1. Total PR Program- Integrated effort reaching ongoing audiences
    Lantern Award: Barrett-Wehlmann
  2. Individual Program- Reaching out to new audience(s)
    Lantern Award: J. Ray McDermott

SALES LITERATURE: Product or service oriented literature targeting business audiences.

  1. Capabilities or Facilities Brochure
    Lantern Award: OPE, Inc./Teton Communications
    Awards of Excellence
    PULSE/Teton Comm.
    Barrett-Wehlmann
    J. Ray McDermott
    Paradigm
    Origin
    BrandExtract
  2. Sales Brochure
    Lantern Award: Axiom
    Awards of Excellence
    Tesco Corporation
    Barrett-Wehlmann
    Schlumberger
  3. Product Catalog
    Lantern Award: VAM Drilling
    Awards of Excellence
    Barrett-Wehlmann
  4. Technical Literature Series
    Lantern Award: Paradigm
    Awards of Excellence
    Axiom
  5. Dealer/Distribution Sales Package/Media Kit
    Lantern Award: The American Oil & Gas Reporter
    Awards of Excellence
    Intl. Assn. of Drilling Contractors
    TradeFair Group
    Gulf Publishing Co.'s Hydrocarbon Processing Magazine

PROMOTIONAL MATERIALS: Promotional materials used to reach business audiences.

  1. Specialty Item- Budget less than $20/item
    Lantern Award: Schlumberger
    Awards of Excellence
    Baker Hughes Incorporated
    Axiom
  2. Specialty Item- Budget more than $20/item
    Awards of Excellence
    GMG Services, Inc.

DIRECT MAIL: Direct mailings used to reach business audiences.

  1. Printed Mailing(s)
    Lantern Award: Cameron AdWorks
    Awards of Excellence
    Baker Hughes Incorporated
    Foster Marketing Communications
    Sabre Marketing
    Origin
  2. Dimensional Object Mailing(s)
    Lantern Award: Barrett-Wehlmann
    Awards of Excellence
    Unleaded Communications
    Axiom

SPACE ADVERTISING - SINGLE ADS: Individual advertisements targeting business audiences.

  1. Fractional Page- B/W or 2-color
    Lantern Award: Barrett-Wehlmann
  2. Fractional Page- 4-color
    Lantern Award: Ellis Williams Engineering Company (EWECO)
    Awards of Excellence
    Advent
    E&P Magazine
  3. Full Page- B/W or 2-color
    Lantern Award: Administaff
  4. Full Page- 3- or 4-color
    Lantern Award: Paradigm
    Awards of Excellence
    Unleaded Communications
    Fugro Gravity & Magnetic Services (FGMS)
    Barrett-Wehlmann
    Schlumberger
    Stallion Oilfield Services
    Shable & Assoc.
    Hart Energy Publishing
    FUEL - a Hart Energy Publication
    Axiom
  5. Two-Page Spread or Larger- B/W, 2- or 4-color
    Lantern Award: Baker Oil Tools
    Awards of Excellence
    Baker Oil Tools
    Shable & Assoc.
    Axiom

SPACE ADVERTISING - CAMPAIGNS: Multiple advertisements targeting business audiences.

  1. Fractional Page- B/W, 2- or 4-color
    Lantern Award: BrightBox
    Awards of Excellence
    InterMoor
  2. Full Page or Larger- 4-color, Budget under $100K
    Lantern Award: Axiom
    Awards of Excellence
    Baker Hughes Incorporated
    Baker Oil Tools
    GE Energy Oilfield Technology
    At Balance
    Schlumberger
    Croxson Design
    Axiom
  3. Full Page or Larger- 4-color, Budget over $100K
    Lantern Award: Paradigm
    Awards of Excellence
    Axiom

TOTAL COMMUNICATIONS PROGRAM: Marketing programs using multiple tactics - advertising, public relations, web/online, event, direct, etc. - within an integrated strategy.

  1. Budget under $300,000
    Lantern Award: Savage
    Awards of Excellence
    Barrett-Wehlmann
    NATCO
    Schlumberger
    Axiom/Paradigm
    Halliburton Communications

SPECIAL AWARDS: The Lantern Awards judges or gala attendees select these awards from individual category winners.

  • Rookie of the Year
    (First-time Lantern Awards entrants only)
  • Best of Houston
    (Best Lantern Awards winner from Houston)
  • Best of Show
    (Best Lantern Awards winner)
  • Best of Texas
    (Best overall Lantern Awards entry)
  • People's Choice
    (Selected by Lantern Awards gala attendees)

2008 Sponsors

Underwriter: Unleaded Communications
Brochure: Drilling Contractor
Creative: Piland Design, Inc.
Media: Houston Business Journal
Champagne Toast: Cameron
Special Thanks To: LD Systems, GMG Services, Barrett-Wehlmann, LLC, Piland Design, Inc., Nodus Solutions, Lone Star Exhibits, Disc Inc., CruSh Interactive, Inc., Print Mailers, Inc., Stonehenge Productions, Inc., Gulfstream Graphics, Corp., Epic Software Group, Inc., Barchfeld Productions, 2020 Exhibits, Houston Business Journal, Southwest Precision Printers, L.P.
Platinum Sponsors: ATCOM, JPT and PennWell
"Best of" Sponsors: TradeFair Group, World Oil, PennWell, Hart's E&P and ATCOM
Contributing Sponsors: Baker Hughes, Barchfeld Photography, Disc Inc, Foster Marketing Communications, Excalibur Exhibits and Unleaded Communications